Our pals at The New Bar are making Coachella history by sponsoring the first nonalcoholic bars at the legendary music festival. We’re thrilled to announce that Eva’s Spritz will join the fun! It’s a big deal for an ambitious, scrappy brand like us to be a part of such a huge event and we’re thrilled to rise to the occasion.
Because we are newbies to the Coachella scene, we’re pulling back the curtain and inviting you in on our preparation and planning process!
This Rolling Stone article goes over all the information a newbie needs to know, for example: the lineup is identical for both weekends, how to access the livestream link, ticketing basics, and lodging. They also walk you through what to bring 101–we bought high fidelity earplugs right after reading!
Got my pass, what’s next?
This listicle gets into the practical nitty gritty beyond sunscreen, water, and hand sanitizer. We are definitely renting a locker. Important takeaways: keep all medication in original bottles and buy merch on the first day.
We will have team members at the festival both weekends, so if you’re going—shoot us an email, DM us on IG. We want to meet you! Swing by one of the two New Bar locations and say hi! Come along for the ride as we ramp-up for this exhilarating experience: follow us on Instagram and TikTok.
Cheers to Coachella,